The way we think, for free.
These are the same tools we use in paid work. No trial, no drip campaign, no chasing you afterwards. Use them, download whatever you make, and go and do it yourself. If you'd rather have someone in the room who's done it before, well, that's what we're for.
Available now
The Amity Canvas
One page that pulls together the four things most companies keep in four separate documents nobody reads together: who you're for, what you're actually selling them, how you reach and keep them, and where the money goes.
Fill it in and the contradictions jump straight off the page at you. That's rather the point of it.
Who you are for
What you are selling
How you reach and keep them
Where the money goes
Works in the browser. Downloads as a PDF. Email only at the point of download.
Coming.
Commercialization readiness
For spinouts. Twenty questions, a score you probably won't love, and the things to fix first.
Export readiness
Whether you're ready for the next market yet, and what would have to be true before you are.
Pricing pressure test
What your price is saying about you behind your back, and what it's quietly costing.
We add one when it's actually good, not when a content calendar says it's due.