Amity
What we do
Who we help
Scaling companies Deep tech Crossing borders
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Start with Ground Truth Say hello
hello@amity.co.nz
+64 9 480 2720
New Zealand, working across the United States, United Kingdom, Canada and Australia.

Ground Truth.

A full commercial analysis of your business. Both of us, everything we know, pointed at everything you've built.

Most reviews you'll be offered look at one slice. A pricing review. A GTM review. A product audit. The trouble is that the thing holding a company back is almost never sitting neatly inside one discipline, and if you only look in one place you'll find something wrong there, because there always is.

So we look at all of it. Between us we've run strategy, product, design, commercial, operations and finance, which means we can go top to bottom in one pass without handing you off to a specialist who only speaks one language.

We look from the inside, at how the company actually runs and where the money actually goes. And we look from the outside, at how you appear to a customer who's deciding, a competitor who's watching and an investor who's reading.

Those two views rarely match. The gap between them is usually where the answer is.

What we look at.

Strategy: Where you're playing, how you intend to win, and what you've genuinely said no to. Whether the advantage you believe you have is real or just something everyone repeats in board meetings.

Proposition and pricing: What you actually sell, said in words a customer would use. How it's packaged, what it costs, what it's worth, and what your price is quietly telling the market about you.

Customers: Who's really buying, why they chose you, what they nearly chose instead, and why the ones who left, left. Whether your view of your customer survives contact with your customer.

Product: What's been built, what's actually used, what's on the roadmap and how it got there. Whether the way you decide what to build next would survive being written down.

Go to market: How customers find you, what each one costs to win, what converts and what doesn't. Where the funnel leaks, and whether the fix is sales, positioning or something further upstream.

Money: Where every dollar goes and what each one is expected to bring back. Unit economics that hold up under questioning, runway modelled honestly, and the difference between spending and investing.

How decisions get made: Who decides what, how quickly, and on what evidence. This is usually where the real constraint lives, and it's almost always the last place anyone looks.

The outside view: Your market, your competitors, the alternatives a customer could pick including doing nothing, and how your story reads to someone deciding whether to buy from you or fund you.

What you get.

A written analysis you can actually act on, and a session where we go through it properly and you get to argue with us.

Where the constraint really is. What to do about it, in order, with the reasoning attached so you can disagree with any of it. What we'd stop doing tomorrow. What we think each move is worth.

You'll also get the things nobody enjoys hearing, because you're paying us for the honest version and the polite version is free everywhere else.

It isn't a proposal. There's nothing at the end of it you have to buy.

What we won't do is hand it over and vanish. If you want us in the room while it actually happens, that's the next conversation, not a different company.

What happens after

Plenty of people take the analysis, run it themselves and we never hear from them again. That's a good outcome and we mean it.

Some ask us to stay on and keep pushing. Some ask us to come inside and run a piece of it properly until it's working. Either way we scope it once we know what we're dealing with, rather than guessing at it now. Ongoing engagements start at $10,000 a month.

We'll tell you which one we think you need, including when the answer is none of them.

What it costs
$12,500
Fixed. Not by the hour, not by the day, and not revised upwards once we're in there and it turns out to be more complicated than you said. It usually is.
✓ Both partners dedicated directly
✓ Full commercial surface analysis
✓ Plain-spoken written diagnostic
✓ Executive debate & challenge session
Get in touch

Is this for you?

It works best somewhere between one and five million in revenue, where there's enough of a business for the answers to be worth real money. If you're earlier than that, honestly, the free tools will do more for you than we will, and we'd rather say so now than take the money.